#EP141 - Mastering Personalisation Through Automation, with Sam Lewis-Williams - The Financial Times

Send us a text Welcome to episode 141 of the Marketing Freaks Podcast. This week, we're joined by Sam Lewis-Williams, Head of Automation at the Financial Times, to explore how both businesses and consumers navigate the abundance of content that we have access to, and how the Financial Times uses automation to deliver the right content to the right audience. We delve into the different applications of automation at the Financial Times. Sam explains how behavioural data is changing the way tha...