#EP097 - Mini Series Part 2, Migrating to GA4
Hi all and welcome to episode 97 of the Marketing Freaks podcast! In this week’s episode, Jon and the incredible Analytics guru Barbara Pezzi, dive into what to expect when migrating from Universal to the new GA4 platform. In the previous episode, Jon and Barbara discussed a few of the pros and cons with GA4 and the teething problems that you are likely to come across when learning the new platform. As most will know, Universal Analytics will no longer be available from July 2023. The unfortunate likelihood is that there are still a lot of people/companies that won’t be aware of these changes and what effects it will have on your business. So it’s vital that if you plan on utilising the new GA4 platform, that you gain as much knowledge as you possibly can before you get stung and lose all your data from Universal Analytics.