#EP095 - The Importance Of Landing Pages

Hi All and welcome back to the Marketing Freaks podcast! In this episode, Jon, Chris & Rosie discuss the importance of landing pages and why they are a crucial element to obtaining conversions within paid media.  It can be a common misconception that ads are the solution to all problems and by pumping money into paid media, you’re guaranteed to gain conversions. Although ads play a vital part in this process, if your final stage in the funnel (the landing page) is not up to scratch, it can equate to high bounce rates and wasted spend. So how do you know whether your landing page is the reason that conversions are low? This is where the importance of analysing the metrics and data comes into play. If you have a high CTR, you’re likely to be targeting the right people and are successfully pushing the traffic through to the right place. But if you notice that the conversion rate is low, it's likely that the landing page is the cause of this issue.

Om Podcasten

The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)