#EP090 - B2B, To be, or not to be

Hi all and welcome to episode 90! In this week’s episode, Jon and Chris discuss all things paid media in B2B.  They go over the differences of running B2B campaigns compared to B2C, as well as best practices you should be utilising for getting the best results possible. When it comes to talking paid media, B2B tends to be a little bit unloved, so we wanted to give it the attention it deserves! When starting out with a new client that's wanting to run a B2B campaign, it’s important to get an understanding of not only the customer, but the buying cycle, the motivations behind buying, what the sale process looks like and general research on your client. This will allow you to proactively optimise for the best results!

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The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)