#EP072 - The Highs & Lows of Brand-side PPC Management (Dan Roche)

Send us a text Hello all and welcome to episode 72 of the Marketing Freaks podcast! This time we’re back with a very special guest Dan Roche. With over a decade of experience in performance marketing including roles at WeBuyAnyCar and On The Beach, it was great to get Dan’s take on what it’s like managing PPC in-house compared to being agency side. Within the episode we talk about the day to day side of working in house, Dan’s experience’s of being pitched to by agencies (good and bad) ...