#EP063 - Rising CPM Levels (Facebook Ads)

Send us a text It’s no secret that there is a general trend of costs increasing on Facebook Ads. However, in recent months many advertisers have been reporting larger than usual increases and big spikes in CPM. Remember, no matter what campaign type you are running be that traffic, engagement or conversions…what you are actually paying for is the cost per thousand impressions (CPM). In this episode I chat with Dan (Head of Client Services) about what we are seeing within the accounts we...