Ep 96 - When Learning Incentives Backfire

Marketing For Learning® - Ein Podcast von Marketing for Learning - Freitags

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Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Listen in to learn more about: The cobra effect The pitfalls of incentivising learning When you can use competitions or incentives (but Han is still reluctant!)  LINKS: Han's Linkedin The AIDAL episode of the podcast And a lil' shout out to Tom McDowall and his podcast, Instructional Design Tips

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