21. Podcasting Is All About Connection with Pete Morgan

Pete Morgan is a hugely experienced radio broadcaster and producer, and set up MonkeyPants Productions to focus on podcast production 5 years ago. He is also the producer of the Marketing for Introverts podcast – and newly “out” as an introvert! Pete is passionate about the connection that great radio presenters build with their audience. Successful podcasters create that same connection and build a loyal tribe around a specific subject. We discussed the huge growth in podcasting during pandemic and the rise of celebrity podcast hosts. We also talked about the range of knowledge-based businesses that benefit from hosting a podcast, and about how a podcast should fit into your business marketing plan. Pete talked through the basics you need to get started, and shared his top tips for creating a successful podcast. Pete can talk about podcasting for ever, and I learn something new every time I talk to him, so I hope you enjoy this conversation!   Resources Find Pete at https://www.monkeypantsproductions.co.uk/ He’s @MonkeyPantsProd on social media or find him on LinkedIn   Find the Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk to receive marketing tips tailored to your unique personality   Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/