30. Email marketing with Natalie Rockall

Before I invited her on the podcast, Natalie hadn’t really considered that she was an introvert. However our conversation helped her realise that her preferred solo work style and her love of noise cancelling headphones indicate her introvert tendencies! Natalie outlined the benefits of email marketing, from its ease in getting started, to the impressive return on investment and the range of free tools that help you send professional email marketing campaigns. We talked about good ways to build a mailing list, from pop ups and QR codes to adding new clients and inviting personal connections. We also talked about the value exchange, offering valuable information such as a digital download in return for asking for an email address. Finally we covered the essentials of GDPR and where to go if you need more advice.   Books Natalie recommended two books: GDPR for Dummies by Suzanne Dibble Eat that Frog Get More of the Important Things Done Today by Brian Tracy You can go to the Marketing for Introverts Bookshop to see the full list of books recommended in this series   Resources Check out the Information Commissioner’s Website https://ico.org.uk/ Find Natalie online LinkedIn or @email.natalie on Instagram Or go to her website https://totalemailmarketing.co.uk/   Need some marketing planning help this year? Go to https://bondfieldmarketing.co.uk/services/ For all the back episodes of the podcast go to https://bondfieldmarketing.co.uk/category/podcast/ For more books that I recommend go to the Marketing for Introverts bookshop  (This page includes affiliate links) And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk