Driving Growth in the Digital Marketing Landscape - Lessons from the Forerunner of Digital Innovation in the Early 2000s

Interview with Freelancer of the Month Aaron Marks - Freelancer and Founder of Aspire Marketing Group In the early 2000s, when digital marketing was primarily about website design and digital experts were frequently referred to as "webmasters," Aaron founded his own boutique agency and became a digital marketing expert. Since then, he has worked with numerous organizations and clients of all sizes, demonstrating his steadfast belief in inbound marketing, which involves gaining interest in your product or services rather than pushing them on customers. Tune in to the latest edition of Freelancer of the Month to know more about inbound marketing, best practices, and the future of marketing from the lens of an early pioneer. What's On The Menu: Starting out as a webmaster in the early 2000s digital marketing scene Establishing quantifiable goals as a marketing professional Why building relationships with your target audience should be your top priority How to establish your organization as an industry authority The debate around AI being a major force in marketing in the future Aaron’s thoughts on Apple search campaigns switching to a cost per tap (CPT) pricing model