Managing Reputational Risk: Internal Comms considerations

Hosted by Grant Bather, alongside Nick Seymour, Editorial Director at Rostrum, the latest episode focuses on the internal comms pressures and processes around navigating a negative reputational event.Throughout the conversation Nick and Grant turn to the importance of a plan and the need to engage with all stakeholders with a clear consistent message and approach. They also look at different content avenues during a crisis, including emails, podcasts, social media posts and more.The episode brings to light the importance of vigilance and training in maintaining a clear narrative around crises and negative reputational events. Grant Bather, Director of Reputation at Rostrum said: “Internal communications is a key function for many organisations, but in a crisis can be overlooked. In this episode we look to shape the narrative, promoting an internal comms function that is trained and ready should a crisis hit. We hope that this episode helps to guide organisations as they tackle their crisis communications strategy.”