The entrepreneur's journey - another song

I'm running a course on entrepreneurship and was looking for a way to help students remember some key milestones on the journey - value proposition, minimum viable product, prototyping, business model development, etc.  So trying it out in the form of a song....You can watch it on my YouTube channel here, complete with lyricsIf you'd like to explore more innovation stories, or access a wide range of resources to help work with innovation, then please visit my website here.You can find a rich variety of cases, tools, videos, activities and other resources - as well as my innovation blog.Or subscribe to my YouTube channel here

Om Podcasten

Innovation doesn't just happen. It's not like the cartoons - a lightbulb flashes on above someone's head and that's it. No - it's a journey and we need to understand how best to prepare for that journey, whatever kind of value we are trying to create. This podcast is about some useful lessons we might take on board to help develop our capabilities.For more, see my website:https://johnbessant.org