Tell 'em a story - another innovation song
Innovation is all about trying to convince others — people to help develop your idea, sponsors to back you, markets to buy in to your great new thing. So it makes sense to spend time and effort crafting a tale which will draw them in, intrigue them, capture their attention. Of course you don't want to oversell but as long as you've done your homework and the foundations are firm you’ll benefit from creating your particular version of a castle in the air….Which is the message I’m trying to get across in the latest instalment of my long-term project to capture the key lessons of innovation and entrepreneurship in the form of a song….You can find the lyrics hereAnd watch a video version hereIf you'd like to explore more innovation stories, or access a wide range of resources to help work with innovation, then please visit my website here.You can find a rich variety of cases, tools, videos, activities and other resources - as well as my innovation blog.Or subscribe to my YouTube channel here