Innovation is rubbish!
Why waste recycling and reuse may represent a valuable entrepreneurial opportunity…There's a well-known piece of Yorkshire wisdom, ‘where there’s muck, there’s brass’. Waste needn’t be a problem to be hidden away — buried or burnt to get rid of it. Instead there are real opportunities in waste — as plenty of innovators have already found out. Think for example of Earl Tupper whose efforts to turn the black sludge emerging from 1940s oil refineries paid off when he created the bright shiny plastic kitchenware which bears his name.Rethinking waste in this way takes not only money but the classic entrepreneurial skill of reframing — of seeing what others don’t see. At its core, the Trash-to-Cash business model is all about reimagining waste as a valuable resource. It requires an open mindset but also a long-term vision; the changes which might make such a business model viable may take time to materialise. But somewhere in that future of uncertainty about resource availability, concern for pollution and an increasingly strong regulatory framework lie the seeds of significant opportunity.You can find a transcript hereAnd a video version hereIf you'd like to explore more innovation stories, or access a wide range of resources to help work with innovation, then please visit my website here.You can find a rich variety of cases, tools, videos, activities and other resources - as well as my innovation blog.Or subscribe to my YouTube channel here