Decoding Digital Transformation: Insights from Bob McDonald, CRM Expert at IBM | Part 1

Send us a text "Welcome to Part 1 of an insightful podcast series where we delve into the dynamic world of digital transformation. Join us as we engage in a thought-provoking conversation with Bob McDonald, CRM Experience at IBM, who doesn't just discuss digital transformation – he's living it. In this episode, we unveil Bob's unique perspective on reinventing the enterprise. Starting with the core concept, we explore what digital transformation truly means. With Bob's wealth of experience, ...