Why Manufacturing Leaders Should Invest in Video to Tell their Story and Build Their Brand, 383

Why do you need to create video content, both for recruiting team members and bringing in new business? How do you get started when you don’t have the budget to hire a production company? Casey Voelker and Matthew Nix share what you can do to kickstart video marketing for your shop—and why it’s incredibly important—in this episode of MakingChips! Because if you aren’t Making videos, you’re losing out on money. BAM! – Nick Segments [0:16] Sign up for a Thomasnet™ program [3:11] Manufacturing News: Short-form video trends [9:12] How Casey started working with Nix Companies [13:27] Palo Alto Networks Industrial OT Security [16:16] How to get started creating videos  [22:33] Integrate video marketing into your business [24:16] Content marketing in manufacturing [27:57] A day in the life of a craftsman [29:05] Incorporating video into MakingChips [29:44] Join the AMT Community [32:00] Why you need to create video content Resources mentioned on this episode Thomasnet™ programs Matthew Nix on LinkedInLinkedIn Casey Voelker on LinkedIn 7 Short-Form Video Trends to Watch in 2023 Palo Alto Networks Industrial OT Security CapCut Video Editor Manufacturing Transparency: How Ken Parent is Inspiring the Industry Documentary: The Story of Content: Rise of the New Marketing Full Time Filmmaker  Join the AMT Community Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube

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Manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business! MakingChips was launched in 2014 to equip and inspire the metalworking nation. Hundreds of episodes and a million downloads later, it’s an industry-leading source of information, inspiration, and entertainment for manufacturing leaders of all types. It’s hosted by Jason Zenger and Nick Goellner, two multi-generational manufacturing leaders, and they’re joined by a rotating panel of expert guests – including Titan Gilroy (TITANS of CNC), John Saunders (NYC CNC), Mark TerryBerry (Haas Automation), and many more. Join us as we tackle the topics that keep you up at night - leadership, operations, technology, growth, workforce development and culture.