A marketing masterclass for social and impact entrepreneurs with Ayo Abbas

Here's a rollicking, rip-roaring marketing 101 with Ayo Abbas.Ayo specialises in B2B (business to business) marketing for the built environment. And she believes marketing shouldn't be a weird, mystical art. We hear:why you should always remember you're marketing to peoplethe problem with customer avatars – "I hate them" says Ayo, and confusing funnelswhy Ayo finds marketing architecture, engineering and other built environment services so much more interesting (and more of a mental cha...