#34: What Is Business Development?

What is business development? Does it include… marketing, branding, and/or selling? What about networking? And how do these fit into an effective business development plan? Today, we’re answering all of the questions above. Because business development is a must-do for private practice lawyers who want a thriving practice and (most importantly) control over your practice. Today you'll learn: - The 3 main prongs of attorney business development (and where thought leadership, branding, selling and marketing fit into the mix). - What your #1 goal should be (hint: it’s NOT about getting more clients). - The WHAT and WHY of legal marketing, and why marketing is only one small piece of business development. - The most common networking mistake lawyers make (that makes networking almost pointless). *** Be sure to download your FREE Client Development Blueprint here: https://www.coursecorrectioncoaching.com/client-development-blueprint/ The post #34: What Is Business Development? appeared first on Life & Law Podcast.