Understanding The Shift That Has Happened

In a time of widespread confusion, concern and fear, it can be hard to put a finger on what has really shifted and changed, and how to respond to it. What has really happened and what should we be focusing on in response? How does where we are impact how our clients will act and make decisions?  On this episode, we talk about what the shift that’s taking place is actually a sign of, and what we need to do to win in this space.     The key to developing and sustaining a good real estate business through turmoil is being the professional who brings certainty back into the conversation. -Greg Harrelson    Takeaways + Tactics  If you’re hearing people’s legitimate concerns as objections, you’re going to come across as ‘salesy.’ This won’t work in this market.  Things change quickly, and the way of communicating a week ago might no longer be relevant to the current concerns of consumers.  Learn how to shift your listening and your activity in order to be prepared for what’s happening in the market on this episode of The Level Up podcast.