The Game Has Changed And Agents No Longer Know the Rules

The real estate game has changed drastically, thanks to online offerings like Zillow and Amazon Prime. What are the new rules in the face of online competition? How can we create sustainable businesses that allow us to maintain a presence in the industry for years to come? On this episode, we discuss the importance of mindshare, over market share.   Let’s get into our competitors’ minds and try to see what they see, so we understand their moves. -Greg Harrelson   Takeaways + Tactics  Stop fighting for market share. Focus instead on gaining mindshare, and the market will follow. Rather than criticizing our new competitors, follow their lead. There may be a light at the end of the tunnel they’ve seen that we haven’t yet. If you have leads who aren’t interested yet, build relationships with them in the meantime.   Building successful businesses takes time. Rather than worrying that you’re not seeing results immediately, take the time to build trust with your market. This trust will eventually lead to mindshare, and in turn market share. To build sustainable businesses, we need to focus on what our competitors are doing. Online services like Amazon and Zillow have changed the nature of our game- it’s time to learn their rules if we want to progress alongside them.