Success Has Nothing to Do With Results: The Truth About Becoming Extraordinary in Real Estate Will Surprise You

In a metrics-obsessed industry, it’s super easy to attach our idea of success to grand numbers and achievements. Unfortunately, this approach can do more harm than good.    In our book, the numbers are insignificant. The process is what we should be obsessively fixated on.    When our vision of success is tied to what we do every single day, the extraordinary results we seek take care of themselves.    Why are process-focused people more successful than results-focused people? How do we lead our agents towards the activities that lead to success?    In this episode, we talk about the foundation of excellence, and why it doesn’t have to be based on the numbers.  "The people that follow a process and improve their skills end up doing extraordinarily well." -Greg Harrelson     Three Things You’ll Learn In This Episode     What drives excellence on real estate teamsAs real estate leaders, what’s more important, an agent’s discipline or high numbers and unbelievable metrics?   Metrics vs. processIf we can’t always control the outcome, what can we always guarantee our control over?    Why great leadership starts withinLeadership is about uncovering what holds our people back from following the process they've committed to. How do we raise our level of leadership to do this?