Everyone is talking about getting more listings, but they skip many important steps in their approach. There are 4 interconnected parts to building a massive listing business, and like dominoes, one piece has to fall for everything else to work.   How do we increase our listing inventory? How do we optimize the most important pieces?   In this episode, we talk about 4 things we need to take more listings.   The seller’s motivation lies a few layers lower than their reason. -Brendon Payne      Three Things You’ll Learn In This Episode     -The key to a successful listing presentationWhy do so many listing presentations fall flat?    - The number one reason why agents lose listing opportunitiesHow do we actually demonstrate that we're salespeople and follow through in the appointment?    -How to expertly present priceWhat kind of pricing strategy do we need to put in front of sellers?