Let’s talk Marketplace 69: How Temu works - and why it won’t go away again

Hardly any other platform has moved the market as much as Temu in the past 12 months: shoppers are delighted with cheap bargains, and around one in four online shoppers in Germany has already ordered there - across all age groups. The low-cost competition is not just a problem for retailers and brands, marketplaces also need to find answers to Temu's presence.  Reason enough to demystify Temu. And that's what Ed Sander, an expert in online retail in China, does in episode 69. Sander not only runs the Chinatalk learning platform, he also writes in-depth analyses of important Chinese players such as Alibaba, Shein, TMall and Temu and its parent company Pinduoduo for China TechBuzz.  In the podcast episode, he describes in detail why Temu is not actually a marketplace and how Temu's business model works, for example by strictly dictating prices to Chinese manufacturers or using sophisticated marketing tricks to constantly attract new customers. And Ed makes it clear that Temu is constantly adapting its business model very quickly to the changing market in order to secure the greatest possible growth. Ed's main message: the Temu phenomenon is here to stay and European companies need to find ways to differentiate themselves from the competition by offering added value. Ed also has some tangible tips on this. So, listen to the new episode! Newsflash: