Let's talk Marketplace 53: What is marketplace-as-a-service - and it it for you? feat. Marketsupply

Let’s talk marketplace is a weekly podcast now - and Ingrid and Valerie are already quite pumped to present all their new insights for you, even though the strains of a weekly production do take getting used to… And to celebrate the start of their new rhythm, they picked a particularly controverse topic for today’s episode: marketplace-as-a-service providers. These companies promise A LOT to their customers (mainly brands): Easy onboarding to dozens of marketplaces, professional listings, a cost-effective marketplace business without any of the hustle, while retaining full control over listings and pricing for the brand - sounds to good to be true? This is why LTM is very happy to welcome Henning Heesen from our sponsoring partner Marketsupply to this episode. He is able and willing to answer ALL questions on the marketplace-as-a-service model, how cooperation with such a service provider works, how much it costs, who could benefit from it (and who won’t) and how brands find out which service provider is the right match for them. No backing out of the hard questions! Note from our sponsor Allegro: If you want to try out Allegro, we have a very special offer for our listeners: IF you set up your account using the link in the shownotes of this episode, you get 100% discount for  your Professional subscription List your products for free in most categories, instead of their listing fee Receive up to 100 % discount on sales commissions (more details in the comments) So, there’s no better time to try out Allegro but now! Newsflash Otto’s Head of Marketplace, Bodo Kipper, leaves the company over “differing views on the strategic direction of Otto.de  ebay stagnated in 2023, stopping the fall of its GMV and customer base.  Amazon aggregator Thrasio is finally bankrupt, and its competitor Perch has merged with Razor Group.  Fossil marketplace Katchin has been secretly taken offline. No official information on this, but voices from inside the company have confirmed this to us. Yoox is tightening the thumbscrews on brand onboarding and is becoming much more restrictive towards brands.