Episode # 4 - Relevance of online events for FMCG

Let's talk E-commerce! - Ein Podcast von NielsenIQ

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In the fourth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our experts discuss the relevance of online events (BF, Prime Day, 11.11, and more) for FMCG and which strategies FMCG companies should implement to stay ahead of the competition.

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