Ep 30. Stop Plucking Your Acquisition Cost Out Of Thin Air

Send us a Text Message.In this week's episode Nick and Matt are talking about Cost Per Acquisition (CPA).Those of you currently running (or thinking of running ads), are you clear on what your goal CPA is? And if so, what's that figure based on? When it comes to Facebook Ads, there isn't a one size fits all. If you're selling a product for £5,000, your CPA is going to be different to someone who is selling a product for £50. This is where it's important to have a really good understanding of ...