Katherine Vellinga, Zirkova Vodka CEO & Co-founder

#200 - 1/21/2024 HOST = Ida Abdalkhani <[email protected]> Katherine Vellinga, Zirkova Vodka CEO & Co-founder “The thing that terrifies you the most is where all the gold is — and my experience is when you bust through, there's really incredible things on the other side.” Katherine Vellinga is the Co-founder and CEO of Zirkova, an award-winning ultra-premium vodka brand. She is a Ukrainian Canadian who first pursued a career with P&G in Product Supply but after the fall of the Soviet Union, she left P&G and moved to a newly independent Ukraine. This is where Katherine developed her love for the origins and birthplace of vodka and was compelled to share this remarkable story of women Master Distillers, classical methods, and extraordinary spirits. Zirkova is now the top-selling vodka produced in Ukraine that is sold in Canada. More than just a brand, Katherine's vision for Zirkova is a reflection of her own beliefs, of standing for the freedom to be and celebrate who you are, to toast and acknowledge others, and to create special moments that bring people together, so that everyone feels like they are part of one table.  You’ll enjoy this candid conversation about creating moments that unite, not allowing fear to guide our decisions and creating a life by design vs default.

Om Podcasten

Anyone who’s worked at a great company knows it’s all about the people. Good managers, great leaders - in and beyond the business. Through conversations with P&G Alumni leaders, we go deeper with the leaders you know, but want to know more about. This is Learnings from Leaders: the P&G Alumni Podcast. pgalums.com/podcast Learnings from Leaders is a production of the P&G Alumni Network (pgalums.com) — an officially recognized, global nonprofit by former P&G’ers committed to community, enrichment, and philanthropy. With more than 45,000 members worldwide, the Network connects through global conferences, local chapters, industry events, and online content. Our nonprofit Foundation supports economic empowerment in communities around the world.