Learning from the Greeks (modes of persuasion)
Leaning Forward - Ein Podcast von Andrew Thorp

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The Greeks knew a thing or two about persuasive rhetoric and in this episode we examine a principle put forward by Aristotle – he called it ‘modes of persuasion’ and they include the BIG 3 – Logos, Ethos and Pathos. They can be a powerful cocktail when it comes to convincing people to buy your ideas. There's a reference to a terrific book on persuasive rhetoric: Thank you for Arguing (by Jay Heinrichs). Show is hosted by Andrew Thorp, AKA 'The Multi-Story Man'. Andrew is a professional spea...