How to Use AI in Marketing with author and keynote speaker, Katie King (MDE321)

Minter Dialogue Episode #321 Katie King is a keynote speaker and consultant on AI and digital transformation. She runs Zoodikers, a consultancy and content marketing agency. She's also author of the brand new book, AI in Marketing, that looks at how AI and machines are reshaping the business landscape. In this conversation with Katie, we dig in on the usages of AI in marketing, how companies should approach on boarding AI in their sales and marketing efforts, the difference between personification and personalisation, and we hear from Katie about many useful tips for marketers who are looking to drive their brand with tech. Please send me your questions as an audio file or text to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)