Joao & Pedro Presa

Disruptive forces across sports broadcast | GB Basketball's UGC ban | ESPN & Second Spectrum's 'Full Court Press' | CBS' Super Bowl production under the microscope | Mycujoo and its founders in profile. Episode 52 of the Leaders Sport Business Podcast is a sports broadcast disruption special, with David Cushnan and James Emmett analysing a handful of the issues at the top of the sports broadcast agenda before introducing a discussion (at 17.07) with Joao and Pedro Presa, the Portuguese twins who co-founded Mycujoo, a user-generated content (UGC) football streaming platform with realistic ambitions of building the single largest football community in the world. On the conversational agenda: - What is Mycujoo and what's in the name; - The business model and how it's evolved; - JustinTV, Twitch, and LinkedIn - inspirations and models; - The journey from tech service provider to tech media company; - Building a football community through long-tail content and what 200 million interactions a year means; - Why Brazil, Indonesia, Thailand, Portugal and the US have proved the strongest markets; - Japan's Nadeshiko League - a Mycujoo case study; - How the twins lead together; - How to recruit and build as a start-up, and why Amsterdam is the perfect base.