The Importance Of Discovering Your Real Estate Niche • Toby Fernie

Toby Fernie from Coldwell Banker in Monterey describes how he transitioned from teaching into real estate. Toby also discusses how being bilingual helps his business. Toby talks about his niche in helping teachers in the Monterey area buy properties and also describes how he built a seminar for this purpose. Last, Toby talks about how his business has evolved in the recent years. If you’d prefer to watch this interview, click here to view on YouTube! Toby Fernie can be reached at [email protected] and (831) 233-0586. Transcript D.J. Paris 0:00Today's episode is brought to you by Oakley sein.com Realtors across the country choose Oakley sign.com because they offer the widest selection of high quality, affordable custom real estate signs backed by a Best Price Guarantee and free design services. Whether you are a new agent, opening a new office, transforming your brand identity or simply need fresh signs to work for your market. Oakleys real estate and design experts produce signs you will be proud to display. Get 50% off your next custom sign order when you go to Oakley sign.com forward slash keeping it real or use promo code keep it real at checkout. And now on to our show. Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Parris. I'm your guide and host through the show and in just a moment, we're gonna be speaking with Toby Ferny from Coldwell Banker out in Monterey, California. Before we get to Toby. Just a couple of quick reminders. If you'd like to support our show and help us continue to grow, the best way you can do that is by telling a friend think of one other real estate professional that could benefit from hearing from top producers like Toby about how they became successful, and send them a link to our website, which is keeping it real pod.com On that website, you can stream every episode we've ever done. So even if the person you're sending our website to is not a podcast person, no worries, they can just play any episode they can. They want to right from the browser. And also please follow us on Facebook you can find [email protected] forward slash keeping it real pod. Not only do we have every episode we've ever produced there, we also have daily posts that are going to help you grow your real estate practice. So again, that's facebook.com forward slash keeping it real pod. Thanks as always for continuing to listen, and we can't appreciate you enough. Thank you. Thank you. Thank you and now on to our interview with Toby Ferny. Today on the show, we have Toby 30 from Coldwell Banker in Monterey, California. Let me tell you a little bit about Toby Toby started his real estate career in Boston, while studying at Boston College became a realtor in Boston for five years. After that he switched careers and spent 10 years teaching elementary school in Boston, but not just Boston, also Panama, Spain, Singapore and California. Now close to four years ago, he decided to re enter the real estate field full time, and he now works at Coldwell Banker in Monterey. As a former teacher, he's made it his goal to help as many local educators find affordable housing to prevent teacher turnover in his community.