TikTok: From Ops to Sales with TikTok Shop with Derric Haynie, Pipe17

Derric Haynie is on a mission to get eCommerce Ops Teams out of spreadsheets, with the team at Pipe17. They’re leading the charge on TikTok Shop in the US – where TikTok Shop has only been available since mid-September. By the end of September, Pipe17 had already helped over a dozen merchants launch on TikTok Shop including some of the biggest TikTok Shop sellers AND they’ve run a whole virtual summit about it too!!In this episode we discuss:How to set up fulfilment for TikTok ShopHow to drive sales on TikTok ShopWhat incentives does TikTok Shop offer?How to effectively track revenue and payouts from TikTokWhat are the benefits of incorporating live selling strategies?AI and automation tools that streamline eCommerce operations on TikTok Shop[04:05] Improved infrastructure integrates order data with ERP[09:35] Infrastructure, creativity, sales, live selling, omnichannel expansion.[12:04] Lack of a system creates uncertainty in payments.[14:39] Technology helps become a successful omnichannel retailer.[17:46] Beauty is a prominent category, including trying on products and discussing their qualities. [21:40] TikTok needs sellers and live content.[24:20] Understanding browser buyers and TikTok's audience.[28:20] Testing new products and offers for optimisation.[31:10] AI will handle customer service within a year.[34:15] Incentives and reduced barriers.Book your TikTok call with Ben >> https://keepopt.com/unsociable Find your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Omnichannel Expansion - Next month = Online Advertising Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/