TikTok: 4 Ways to Grow your TikTok Shop Sales with Caitlin Cotter, Unsociable

Caitlin Cotter is one of the team at Unsociable – and they are … “chronically online so you don’t have to be”. They’re a Premier TikTok Shop partner agency and have driven over 500,000 followers, and over 54 million views for the brands they work with, as well as an awful lot of sales.In this episode we discuss:How can businesses maximise their sales potential on TikTok Shop?What are the benefits of using live streams to drive sales?How to determine the success of influencer collaborationsStrategies for gaining initial followers and growing a brand's presence on TikTokWhat are the advantages of using the Affiliate Center on TikTok Shop for brand promotion?[05:06] Why getting followers on TikTok can be challenging.[08:59] Posting 5 times a day… now once.[12:43] Creators can request samples and earn commissions.[14:03] TikTok's algorithm matters more than followers. [18:27] Testing 2-hour live breaks creates suspense.[21:20] TikTok ads deliver crazy ROAS..[23:09] Ads and tips on TikTok.[29:17] Live streams drive sales and require moderator presence.[29:55] Delegate admin, build data for better ads.Book your TikTok call with Ben >> https://keepopt.com/unsociable Find your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Om Podcasten

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Omnichannel Expansion - Next month = Online Advertising Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/