Organic Social: Which Social Media Platform should you post on? with Carolyn Zick, Bad Axe Enterprises

Carolyn Zick has been helping brands use organic content marketing to get in front of their ideal customers since 2015! She’s the founder of Bad Axe Enterprises, helping small businesses and community groups get online and social with their ideal clients.And Carolyn's sharing her process for working out which social media platform you should be publishing content on. The 10 second Social Platform Check.In this episode we discuss:You need clear goals to develop a social media strategyHow can businesses leverage TikTok for organic social media success?The importance of long-form content for LinkedIn and YouTubeThe potential benefits and drawbacks of creating viral posts on LinkedInHow can businesses manage their social media presence across multiple platforms?[04:44] Demographics are not important for platform selection.[06:40] Disclaimers, goals, and audience are crucial.[10:34] TikTok and YouTube are important for content.[14:31] Meaningful conversations and organic marketing goals.[17:02] Management: Consider team bandwidth for new platform.[20:36] Know the audience intimately for effective organic marketing.[25:26] Social media giants redefine in community era. Find your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Om Podcasten

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Omnichannel Expansion - Next month = Online Advertising Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/