Content: SEO & Blogging with Generative AI. Katrina McKinnon, CopySmiths.com

Katrina McKinnon is the founder of CopySmiths.com, the content shop for eCommerce stores, where she and her team have produced over 8,000 blog articles and generated millions of views to drive brand awareness and customer engagement.In this episode you will learn:How Katrina helps her clients generate more traffic through content marketingWhat impact does visual content have on SEO?How to use Generative AI to speed up the creation process without sacrificing originalityThe team's writing process and a production line approachAdvice on outsourcing content creation to virtual assistants in different countriesHow does "fun drunk auntie content" stand out?[07:14] Blogging is more challenging, but still possible.[13:40] AI used for idea generation, and not just writing.[16:15] A team of experts to create articles efficiently.[23:04] Insider tips on content marketing.[27:37] Stolen content led to sharing decisions.[30:30] Using AI to improve SEO content creation.Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Omnichannel Expansion - Next month = Online Advertising Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/