Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs

Welcome to this year’s Black Friday Top Tips episode! Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed.Here's who's sharing their top tip for Black Friday:Mary Lister, Triple WhaleJodie Guichard, Inventory Planner by SageDavid Meakin, SHOPLINEImogen Collins, Genie GoalsEd Barter, HerdifyFiona Stevens, Loyalty LionDerric Haynie, Pipe17Jessica Totillo Coster, eCommerce BadasseryGreg Zakowicz, Omnisend In this episode we discuss:TikTok Shop’s impact on Black Friday strategiesWhy is it important to attract attention to your brand on Black Friday?Should you focus on existing customers? Or new customer acquisition? Launching a loyalty program before Black FridayHow can automation, specifically in email marketing, drive sales on Black Friday?What should your discount strategy look like?How to make sure your systems don't have a meltdown[07:22] Tech solutions streamline stock management and boost efficiency.[12:51] Consumers' buying behaviour driven by social cues.[16:18] Black Friday success relies on loyal customers.[20:20] TikTok shop gaining popularity, cost-effective for brands.[22:51] 2023 has been a weird year for businesses. [26:27] Email and SMS automation boost sales.[29:31] Don't neglect your strategy for Black Friday. And if you want more... you can find the replay of our Profitable Black Friday Webinar here https://web1.ecommerceexplored.comLearn about Herdify >> https://keepopt.com/herdify Find your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Omnichannel Expansion - Next month = Online Advertising Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/