9. 10 Mistakes Jewellers Make With Their Branding (and How To Fix Them) With Emma Rene

Our wonderful guest Emma René joins us to talk about 10 mistakes jewellers often make with their branding, but even more importantly - how to overcome those mistakes. Emma and I have worked closely for the past few years. She’s an award-winning Art Director who has had a long career in advertising. She took some time out to raise a family and now works part-time as the Digital Marketing Coordinator for Jewellers Academy. She also runs her own jewellery label - Narratorium. She has a wealth of experience to share with us and we’re excited to welcome her.     EPISODE RECAP   Welcome Emma (3:58) Emma, would you start by introducing yourself and your background? (4:50) Let’s get started going through the ten mistakes. What is the first mistake a lot of handmade designers make when it comes to their branding? (1. A logo that is too elaborate) (7:13) Mistake 2. A lack of consistency throughout the brand (13:50) How do we get that consistency through the brand? (17:27) Mistake 3. Cluttered design or visuals (22:37) Mistake 4. Not having a clear brand story or perspective (25:25) This brand story is something that may evolve, isn’t it? (27:51) Mistake 5. Neglecting copy (30:24) This is your product descriptions, your writing on your website, blog, newsletters? (30:58) Mistake 6. A lack of focus on your customer (34:48) One example that comes to mind is if your model is completely different than who your demographic is, that could put them off. (35:50) Mistake 7. Being too polished or rigid with your brand (38:15) Mistake 8. The packaging doesn’t match your brand (41:25) You want to start small and go on a journey (43:53) Mistake 9. Not refreshing your brand over time (44:28) Mistake 10. Sharing irrelevant content (48:26) Occasionally we see accounts where you can’t tell they’re selling jewellery because there are so many other things going on. It should be obvious what you’re selling! (50:37) We’d love for you to come and join us on Facebook and share which one of these ten you need to work on next (51:51)   RESOURCES Narratorium Instagram Canva Lightroom Jewellers Academy Facebook Narratorium Website