61. Mastering Pinterest in 2021 with Sally How - How Fine Designs

Sally How is a jeweller and the founder of How Fine Designs. She is also a Pinterest expert and you may remember her from episode 11 of the podcast. Sally is joining us again this week on the podcast to share some updates on using Pinterest and is generous in sharing her knowledge of how to use it to grow our businesses.   EPISODE RECAP   Would you say Pinterest is your favorite platform? (2:35) What is the biggest change on Pinterest since last year? (3:07) What do idea pins look like? (4:13) Do you have any idea pins that have worked well? (6:46) Would you say idea pins are similar to reels on Instagram? (7:24) How often should we post an idea pin? (9:02) Are idea pins getting more interest than a regular pin? (9:55) How would you recommend using video on Pinterest? (12:03) Can you repurpose videos from other platforms? (15:44) Any guidance on the dimensions of the videos? (17:03) What is Pinterest Shopping and how does it work? (19:00) If someone goes through the Pinterest shop to buy something, does it go to your website? (20:58) Anything else we should know about Pinterest Shopping? (22:34) What can we learn about Pinterest ads? (24:56) Let’s talk about a few of the Pinterest basics (28:13)   RESOURCES Sally How on Episode 11 Pinterest For Jewellers Course How Fine Designs Pinterest How Fine Designs Website  How Fine Designs Instagram     Find Jewellers Academy on Instagram and Facebook!