4. How To Turn Your Offline Business Into An Online Business

So much is changing right now about how we do work. Many of us have something we’ve created that we sell physically, but now we’re looking at how to pivot to have a strong online offering. Join us as we talk about some of the top tips for taking your business online - without discounting all you’ve created so far! EPISODE RECAP The first step to turning an offline business into an online business - start with what you already have (3:01) Use your knowledge and market research during physical sales to gain understanding about your customer (6:56) Talking to people online is a very different way of talking to people than offline (8:25) Try and take yourself out of the situation and see it as being about your customers and how you can help them (10:06) You’re already an established business with products. So you know what your customers like, think about how you would speak to someone in real life if you were selling to them (11:30) Pick one key social channel and be present in that channel every day (12:58) This one is non-negotiable - get people onto your mailing list and that’s where you sell them (14:10) A common mistake people make when starting out is having a website, an etsy store, etc. and there are too many places to manage (15:23) A few more things on this topic as we close(17:40) Don’t tell yourself that you can’t do it - you’ve already run a business and you can do it! (19:26)   RESOURCES Jewellers Academy Facebook Group Jewellers Academy Email List Launch Your Jewellery Business In 20 Days Instagram For Jewellers