20. Creating Giftable Items In Your Jewellery Business With Jessica Rose

Christmas is fast approaching and jewellery makes an incredible gift. This is a huge opportunity for jewellers, many get 75%-90% of their sales in the final quarter of the year so if you’ve struggled with sales this year, do not lose heart! In this episode, I share lots of tips for ensuring your business is ready to make gift sales.   EPISODE RECAP   1. How to label and signpost your jewellery as a gift (4:26) 2. Show your packaging (10:02) 3. Consider the customer (12:02) 4. Be clear on postage dates (15:28) 5. Be ready for the 6-week period in November and December that’s a key time for marketing (17:32) 6. Create jewellery that’s easy to give to somebody (20:39) 7. Create a gift guide (23:17) 8. Have a clear return policy (24:18) 9. Take seasonal photos (25:00) 10. Offer gift vouchers (25:52)   RESOURCES Jewellers Academy Jewellers Academy Facebook Group