16. Selling Handmade Jewellery Online with Bonnie Magpie

This week I am joined by Alexis, the founder of Bonnie Magpie which is an incredible jewellery brand. I really wanted to get her on to have a chat and discuss her business - she’s really doing all the things we’re trying to support jewellers to do. Join us as we dive in!   EPISODE RECAP   Welcome to Alexis  (1:37) Can you give us a little background of how you got started? (2:10) When you work with jewellery for a long time you start to see such minute details (4:38) One thing I’ve really loved about what you’ve done this year is launched a new website. Tell us a bit about the process of creating and launching the website (5:36) How long did your website take overall? (10:39) I love how you bring in some of your Scottish-ness and personality to your business (14:31) You have a lovely picture on your About Me page and the nice thing is you don’t need a lot, just one or two. Did you have that professionally taken? (16:09) One tip I’ve had from a photographer is to invite a friend along to talk to while you do the shoot (16:52) I was very pleased to receive your first email because I’m always going on about email marketing. How did you do that? (18:09) Something that’s really nice about emailing is asking questions and getting responses from people (23:41) You mentioned that you took part in the Jewellery Business Bootcamp this year. What was that like for you? (24:28) I think it’s very confusing when we try and create a brand when we don’t know who the customer is (26:30) You have a degree in design, has that informed your jewellery business? (28:11) I knew for years in my business that my design wasn’t right. I remember going to a designer and them explaining to me how they were going to do it and it opened a whole new world (30:58) So what has been your greatest achievement so far in your business? (33:03) I’m glad you brought up your website because I thought how you launched it was really great. Tell us what you did to put yourself out there and how you got over the anxiety? (34:03) Well done on all your hard work. What advice would you give to jewellers who are just starting out? (39:30) Where can we find you online? (41:07)     RESOURCES The Jewellers Academy Mailing List Bonnie Magpie Website Bonnie Magpie Instagram Bonnie Magpie Facebook