Knowing Your Niche Isn't Enough

Most people don’t understand that you have to get way more specific than just knowing your area of specialization. You have to peel back all the layers and realize whether your niche is actually specific enough to attract high quality-clients. In this episode I’m going to be breaking niching down into three layers:Career categoryBusiness nicheSignature service This knowledge is essential if you want to land clients with a four (or five) figure price tag. Key Highlig...