Creating a Bright Future in a Depopulated Green Tea Production Town

Our guest is Daiki Tanaka who is the founder of d:matcha. d:matcha is a highly unique tea company located in the rural town of Wazuka, Kyoto.  Wazuka has been known as a premium tea production area for the last 800 years. The landscape of Wazuka is stunningly beautiful but the town has been suffering from serious depopulation.  However, Wazuka started to see a bright future since Daiki moved there and began his various ambitious projects to revive the community.  In this episode, we will discuss why Daiki decided to move to a rural town with his family after a successful corporate career, his creative strategies to revitalize Wazuka’s tea industry, challenges he had to conquer as a newcomer to Wazuka’s close-knit community, how he built a powerful young and global team to execute d:matcha’s various activities, Daiki’s ultimate goal beyond reviving Wazuka, and much, much more!!! Daiki's challenges and success are beautifully summarized in this video.   Heritage Radio Network is a listener supported nonprofit podcast network. Support Japan Eats by becoming a member! Japan Eats is Powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.