The Basics of Retail Media Networks with Chris Perry
It's a Customer's World with Andy Murray - Ein Podcast von Sam M. Walton College of Business
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In this episode of “It’s a Customer’s World” podcast, host Andy Murray is joined by CPG and E-Commerce thought leader, Chris Perry. Their conversation provides education on essential terms to understand in the emerging space of Retail Media Networks.Listen in to learn about the following terms and concepts in the context of Retail Media Networks:03:17 RMNs05:40 On-Platform07:30 Off-Platform11:30 PDP13:34 Digital Shelf15:36 DSP20:15 DMP22:15 Trade Desk24:45 LiveRamp28:00 First-Party Data29:25 Clean Rooms33:55 Segmentation in Retail Media42:45 CPM45:10 CPC50:15 ROAS50:52 ACOS53:33 IROAS56:33 Last Touch Attribution 57:16 Multi Touch Attribution58:20 MMM
