Strategic Challenges in an Evolving Retail Space with Kelly Downey
It's a Customer's World with Andy Murray - Ein Podcast von Sam M. Walton College of Business
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Andy Murray is joined by long-time CPG expert, Kelly Downey. Kelly currently serves as a strategic consultant at Oxford SM and has over 30 years of experience working within the CPG industry. Her career has driven change in field and headquarter sales, trade planning, shopper marketing, and digital/agile transformation.Their conversation explores the strategic challenges facing the CPG industry as Retail Media Networks continue to transform the way business is done both internally and externally.Topics and Questions00:50 Guest Introduction03:59 Consistent themes and challenges across Retail Media Networks6:54 How the complexity of RMNs has changed the way leaders are viewing the industry10:02 The recent shift in expectations and investment in Retail Media Networks13:27 Where should leadership come from internally on Retail Media Networks?15:41 How RMNs will impact investment in Shopper Marketing21:12 What should senior leaders know about the current reality of RMNs26:04 Reorganization in a rapidly changing Retail Media environment29:04 Setting boundaries in how you approach spending30:22 Discussing ownership of RMN dollars32:45 What senior leaders can learn from those with hands on keyboard38:26 The power of collaborating with the finance team41:27 Being strategic vs reactive in an emerging RMN space43:20 Managing varying brand expectations44:21 Advice for senior leaders47:18 The benefit of industry share groups and collaborationShow LinksKelly Downey: https://www.linkedin.com/in/kelly-dow...Andy Murray:
