Jeff Swearingen on Customer Experience Driving Growth
It's a Customer's World with Andy Murray - Ein Podcast von Sam M. Walton College of Business
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What new skills and mindsets should companies adopt to ensure excellent customer service experiences? How can the creation of new experiences delight dissatisfiers? How can the importance of the customer experience be communicated without a clear ROI? Jeff Swearingen, senior vice president of PepsiCo's North America Demand Accelerator, sits down with Andy to discuss his answers and insights to these questions and more in Episode 3. Jeff and his team are responsible for horizontal demand acceleration across all of PepsiCo’s North American businesses. He is accountable for long-term impact regarding media, advanced analytics, and shopper and retail insights, as well as short-term profit and loss impacts dealing with shopper marketing, category leadership, and retail space transformation.
