Eric Howerton on Optimizing the Digital Shelf

It's a Customer's World podcast host Andy Murray sat down with Eric Howerton, Founder and Chief Growth Officer of Whyte Spyder. Eric is an expert in optimizing a brand’s digital shelf and in this episode he covers his journey into this space and how important an optimized digital shelf is for a brand’s e-commerce growth. Questions and Topics:00:51 Guest Introduction06:27 How to manage conflicting goals to create effective PDPs08:33 How do retailers vary in the e-commerce space?10:25 Do people understand the challenges in this space?11:17 The interconnection of RMNs and e-commerce14:42 The underestimated investment it takes to be effective in an evolving retail space16:11 Who does Whyte Spyder work with?18:30 Is there a difference in marketplace PDPs vs 1st Party PDPs19:28 How to achieve better returns on ad spend by improving PDPs21:45 How to stay on top of such a fast moving space24:00 The profile of a person that would be successful in this space27:07 The importance of problem solving in an ambiguous space29:07 How do you see the industry evolving in the next few years?30:55 The journey of selling a company you started33:30 Advice for prospective entrepreneurs35:00 The future of PodcastVideos.com37:55 Promo code for first recording session