Chris Riegel on the Rising Importance of Digital Signage in Physical Stores

In this episode of It’s a Customer’s World Podcast, Andy Murray is joined by Chris Riegel. Founder and CEO of STRATACACHE. Chris is an expert in emerging technologies with 20 years of experience in systems and networking technology ventures, including acquisitions of technologically advanced companies to build the STRATACACHE family. STRATACACHE offers retail transformation and exceptional customer experiences through advanced marketing technology solutions.In their conversation, Andy and Chris trade thoughts on the current state of in-store digital signage, the future of retail technology, the evolution of retail media networks, how retailers can become more customer-centric, and much more.Questions and Topics00:00 Episode Introduction01:00 Guest Introduction03:00 Viewing digital signage from the perspective of the consumer09:33 What is driving the pendulum swing back to in-store digital displays? 12:28 What shoppers using a phone in-store tells us about the customer experience 20:12 The importance of customer data25:00 Where is the line between relevant ad personalization and “creepiness”?27:52 What have you learned about executing Retail Media effectively?32:37 Looking at European trends 34:10 Forecasting the evolution and growth of RMNs36:06 The benefit of a customer-centric approach when entering an emerging space43:58 Why retailers need to stay true to their core mission of serving customers