Advice for Students from Marketing Luminary Kevin Roberts

If you had the opportunity to ask a world-renowned marketing pioneer and best-selling author one question, what would you ask? For a few Sam M. Walton College of Business Marketing Department students, they had that very opportunity. On this bonus episode of It's a Customer's World Podcast, Andy Murray welcomes Kevin Roberts, author of Lovemarks and the previous CEO of Saatchi and Saatchi, to answer some of Marketing Professor Molly Rapert's students' questions about Lovemarks, marketing, life, and career choices.