Ep. 2454 Barbara Fitzgerald interviews Barbara Gorder of DTC Wine Symposium | Masterclass US Wine Market

Welcome to Episode 2454 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews the leading winery brand strategist Barbara Gorder to discuss smart marketing strategies for wineries. Key Takeaways: Cracking the US marketing code: what domestic and international wineries need to know Managing marketing budgets and investments effectively Practical, real-world insights and tips for wineries More about the guest:  Barbara Gorder is a creative and marketing strategist with more than 30 years of experience across the luxury wine, finance, and consumer packaged goods industries. President of Undisclosed Location, a nationwide consulting firm, she began her career in Chicago with Leo Burnett, the global advertising and marketing communications company, creating fully integrated advertising campaigns for leading brands across a range of sectors. She has been the Keynote Chair of the DTC Wine Symposium since 2010. Connect:  Website: https://www.unlo.com/  Instagram: https://www.instagram.com/unlogorder/  LinkedIn: https://www.linkedin.com/in/barbara-gorder-7a27a4/  More about the host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/ LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com/  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!